This monograph describes 10 ways to grow an optometry practice. Written by an experienced optometrist, the advice is practical for easy implementation with practice staff. (53 pages - 11.0MB).

Monograph 5 - 10 Ways to Grow Your Practice

SKU: M-05

$15.00

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This 53-page monograph presents ten practical projects for growing and improving your optometry practice. These can then be implemented as joint projects with your support staff.

Areas covered include:

Using marketing to understand your practice

Techniques to retain existing patients

Review of retail pricing in the practice

Building support from community groups

Audit of Standard Operating Procedures

Effective use of staff meetings

Getting referrals from local doctors

Marketing for free in the media

Marketing in the social media

Training staff to be comfortable with Low Cost Competitors

Shared Eyecare Resources

Monograph 5 - 10 Ways to Grow Your Practice

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