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This monograph describes 10 ways to grow an optometry practice. Written by an experienced optometrist, the advice is practical for easy implementation with practice staff. (53 pages - 10.6MB).
Monograph 5 - 10 Ways to Grow Your Practice
SKU: M-05
$15.00Price
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This 53-page monograph presents ten practical projects for growing and improving your optometry practice. These can then be implemented as joint projects with your support staff.
Areas covered include:
Using marketing to understand your practice
Techniques to retain existing patients
Review of retail pricing in the practice
Building support from community groups
Audit of Standard Operating Procedures
Effective use of staff meetings
Getting referrals from local doctors
Marketing for free in the media
Marketing in the social media
Training staff to be comfortable with Low Cost Competitors
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