Monograph 5 - 10 Ways to Grow Your Practice

This 53-page monograph presents ten practical projects for growing and improving your optometry practice. These can then be implemented as joint projects with your support staff.

Areas covered include:

• Using marketing to understand your practice
• Techniques to retain existing patients
• Review of retail pricing in the practice
• Building support from community groups
• Audit of Standard Operating Procedures
• Effective use of staff meetings
• Getting referrals from local doctors
• Marketing for free in the media
• Marketing in the social media
• Training staff to be comfortable with Low Cost Competitors

Approx (Subject to exchange rate fluctuations):

USD10 - EUR9 - GBP8 

Select "Change Currency" above for the latest exchange rate

M.05.04