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The research, the results and the conclusions. Tony Hanks has made a long term study of what makes optometry recalls effective. This monograph discusses all of the studies; the results to expect; and how to optimise your own recalls. Everyone has opinions, but research is the best way to get the real answers. (36 pages - 4.0MB).
Monograph 3 - The Hanks Recall Studies
SKU: M-03
$24.00Price
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This monograph presents the results of 6 different research studies about patient response rates to optometry recalls.
With thousands of patients in the studies, across more than 20 optometry practices, the results are invaluable for optimising your own recalls.
"The Hanks Recall Studies" include:
Standard Recalls
Second Recalls
Recall Response Rates with different methods - letters, emails, phone, etc
Longitudinal Studies of returning patients
Effectiveness of Multiple Recalls
First vs Second Recalls
Demographic Effects - Age and Sex
Comparison Response Rates in Other Professions
Response Rate for Practice Staff
Action List for Improving Recall Response Rates
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